Airbnb - Welcome Matt
Airbnb | 2026 | Creative Direction, Film
Creative director for Airbnb's World Cup social series "Welcome Matt" starring Matty Matheson and New York Nico.
Developed concept, scripted, and oversaw execution of this multi-city short-form video series bringing fans from around the world together in FIFA World Cup host cities. Building on Airbnb's "The World Is Meant To Meet" campaign, "Welcome Matt" served up 25 episodes over the tournament's 40 days and garnered over 50 million views.
View all episodes on Airbnb's Instagram and TikTok.
Credits
Client - Airbnb Starring - Matthew Matteson Director - Nicolas Heller / New York Nico Creative Director - Jordan Beard, Eric Beard, Mina Mir, Janelle Anne Production Company - m ss ng p eces