Under Armour - Flow State Challenge
Under Armour | 2021 | Creative Direction, Film
In 2020, I teamed up with We Are Social to develop a launch campaign for Under Armour's "Flow State Challenge." The only catch: due to surging COVID-19 cases, the global shoot would need to be fully remote and self-shot by a dozen UA runners on four continents. This project won a Shorty Award for Best Remote Production.
Credits
Client - Under Armour Agency - We Are Social Director / DP / Editor - Jordan Beard Creative Directors - Jordan Beard & Eric Beard WAS Creatives - Josh Noble, Shawn Francis, Ryan Engelbert Production Company - Canopy Films & Formula UA Motion Lead - Joe Cookie